Go German Engineering

I couldn't be a bigger fan of VW's new Unpimp Mein Auto spots. Call it a mash-up of Dieter from Sprockets and MTV's so-run-its-course Pimp My Ride. The car, but moreso the campaign, does much to shred VW's image (in this blogger's eyes) of being a maker of predominantly "chick" cars and "family" vehicles.


German engineering in ze haus!

Major props for casting the brills Peter Stormare. You may currently know the dude as John Abruzzi from FOX's Prison Break, but he will always be Slippery Pete on Seinfeld to me. Dude knocks it out the block on the regular. Thank you, VW and CB+P ad agency, for creating these original and entertaining spots. I'd run 'em on cross channel, if I could.